Packaging design is the most important marketing tool for consumer goods marketers and arguably the most neglected marketing competency. A successful design can generate brand growth, unlock new commercial opportunities and even build new categories.

"Super applicable as per tomorrow!"

"I liked the fact that we used our own examples."

"I liked that it was all science based and clear to follow."

"It was clear and concise and good to work on our own designs."

"Clear tools that can be used for packaging design assessment."

"I liked the focus on finding our distinctive brand assets."