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I founded the Lupo Marketing Training Company in 2016. Since then, I have worked with great companies, partners and brands including Google, The Coca-Cola Company, Capri-Sun, Nivea, Jacobs Douwe Egberts, Nomad Foods, Novartis and Pandora.


Before starting my own business, I was Head of Marketing Capabilities at Mondelez Europe.

In this role I designed training across all marketing competencies, always with a focus on driving business results.


I started my career in Brand Management in local and central teams, in Germany, England and Switzerland. I managed brands like Toblerone, Kaba, Suchard, Daim Marabou, Starbucks retail and Jacobs.

Kerstin Strubel Lupo Marketing Training Zurich

Why Lupo?

Focus on business impact.

Simple and actionable tools.

Training content is based on empirical knowledge, not on opinions.

Deep understanding of complex organizations and their challenges (e.g., global & local).

20+ years of business experience.






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