This Creative Development Training works with simple and evidence-based criteria to judge creative work objectively. Equipped with a set of actionable tools marketers can write better briefs and give more effective feedback.

"This was the best advertising training I have ever done."

"Inspiring examples and concrete tools."

"I liked the training because it was very actionable."

"Excellent mix of presentation and active group work."

"Very good combination of inspiration and execution."

"Interactive, to the point, simple and actionable."